Help make 100 000 little hearts happy this Christmas

A mention of Christmas conjures up a medley of happy memories for most of us – quality time with family, endless feasts and fine wine, holidays and happy days in the sunshine. For those less fortunate it’s often a tough time of year however, which is why we believe it’s so important to support initiatives such as the Santa Shoebox Project.

In 2006 they delivered 180 shoeboxes to children-in-need in Cape Town for the first time. Over the past decade the Santa Shoebox Project has grown in leaps and bounds, with a total of 551 979 boxes distributed throughout South Africa and Namibia to date! They are distributed to more than 1 000 recipient facilities, through more than 60 satellites around South Africa and Namibia.

This success can largely be attributed to the personal nature of the project – donors give gifts to children whose names, ages and genders are known. As you can imagine this fits right in with our approach, and both Luxury Safaris and PG Tops are proud to support the project, which relies on an extensive network of volunteers and backing of various corporate sponsors pledging monetary or pro bono support.

We have committed to packing 100 boxes this year, which we’ll do on 23 October. Please get in touch if you’d like to sponsor a box for R200 (email Madelaine at, or visit if you’d like to put together your own box.


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